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                               (Originally aired: 03-13-00)

                                  DOM SERAFINI


                        Founder / Editor in Chief


                          VideoAge’s first cover, from September 1981


                                   The image “http://www.videoageinternational.com/articles/2008/04/images/coverlg.jpg” cannot be displayed, because it contains errors.

                 Video Age International  Magazine




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        Dom Serafini - Air date: 03-13-00 - DOM SERAFINI





Dom (Domenico) Serafini

From Wikipedia, the free encyclopedia




[edit] Early life and move to New York

Dom (Domenico) Serafini was born in 1949 in the Italian fishing village and resort town of Giulianova. At the age of 18 he moved to New York, to study color televisin, which had fascinated him since the age of 14. In New York he first lived with his aunt Yole in a New York City suburb on Long Island. In New York, Serafini worked as a corrispondent for JCE Publications of Milan, Italy, while attending Empire State College at night. In 1971 Serafini expanded his contributions as a freelancer to a local newspaper, and eventually started working with large, international journals, like RadioWorld, and Videography, always writing about television. In 1977, Serafini became the Italian co-ordinator of the American magazine Consumer Electronics. Previously, in 1976 he had helped co-found for JCE publications' Millecanali, Italy's first professional television magazine. In 1978, he was appointed international editor of TV/Radio Age magazine.

[edit] VideoAge and his breakthrough to L.A.

In 1981, with the support of the American, Italian, French and Brazilian TV industries Serafini launched a professional TV trade magazine called VideoAge International. In 1982, Serafini introduced to the television industry the concept of "Market Dailies" (i.e., Daily publications published only during TV trade shows). Subsequently, he launched publications such as GameShow Magazine, for US consumers; TV Pro, France's first TV trade publication; TV Era, Latin America's first TV trade publication, and, in Italy, "Baseball Magazine," none of which succeeded. In 1983 he opened VideoAge's editorial office in Los Angeles. In 1988, VideoAge's New York editorial offices moved from its original East [[51st Street]] location to the present East 75th street location, which happened to be Andy Warhol's former residence. Currently, VideoAge is the only professional TV trade publication that doesn't require the use of sales people. However, VideoAge takes pride of its editorial staff.

[edit] Published works:

  • Television Via Internet
  • AbruzzoAmerica (With Collaboration of Generoso D'Agnese)
  • Veltroni and I
  • The Ten Commandments for the TV of the future
  • "O Sole Mio" It's Now or Never
  • History of Television

[edit] Political involvement and recent developments

From 2001 to 2005, Serafini was an official advisor to the Italian Ministry of Communication. In 2006, Serafini ran to represent Italians expatriates in North America in the Italian Senate by co-founding an independent party. Although he lost, he put up a formidable fight, finishing third in most areas. Currently he writes about politics and television for several Italian, Canadian and American weekly and daily publications.

[edit] Trivia

  • Dom Serafini is an avid soccer fan, and his favorite team is from his homwtown, Giulianova Calcio. When following the Serie A league, he roots for A. C. Milan.
  • Dom Serafini's favorite dish is pasta with crab meat.
  • He has a passion for gardening, and is often found during weekends in the backyard of his Manhattan home, tending to various plants.

[edit] Sources

www.domserafini.com www.videoage.org


Video Age Logo
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An Aniversary That Celebrates An Industry

In September, VideoAge celebrates its 25th anniversary.

Now, one could ask, “What's so special?” Hundreds of magazines celebrate their silver and gold anniversaries every year.

VideoAge, however, is unique for several reasons, and this anniversary is special because it celebrates and industry and three generations of executives.

Video Age First Cover
VideoAge’s first cover, from September 1981

First of all it is the only publication in its field (television trade, that is) without a sales force.

Second, it is the publication that introduced the concept of market dailies to the TV industry.

Thirdly, VideoAge was basically conceived by the TV industry itself, which decided to support Italian-born Dom Serafini in the launching of a new trade publication starting in New York and, later, with offices in London, U.K., Los Angeles and Milan, Italy.

Finally, it has remained independent amidst a wave of big media consolidations.

When VideoAge was born, the sector had five publications: Variety, The Hollywood Reporter, Broadcasting, TV/Radio Age and, in the U.K., TV World. Both TV/Radio Age and TV World were closed in the late ’80s. Today, the television trade counts at least 10 publications that cover all aspects of television, especially international TV. In addition, there are many more which cover specialized TV fields such as mobile video, Internet-TV, cable and/or satellite TV.

However, whereas, in the early ’90s TV trade magazines could count on a client base of 500 companies, today the sector survives on some 80 TV production and distribution companies.

Of course, VideoAge must be doing something right, useful and necessary, as it has been at it for the past 25 years. But, it has been a challenge –– an evolving challenge: editorially, graphically, technologically and sales wise, without counting all the related TV industry’s upheavals.

At all the TV trade shows -- where companies concentrate most of their advertising budgets -- VideoAge focuses on reporting, both for its monthlies and for its market dailies, while its competitors are concerned with ad page sales for their next issues. And, at these trade shows, the impact of an easily available early-morning editorial vehicle is not diminished by online services.

VideoAge’s premise is simple: Deliver an excellent editorial vehicle, and an even better distribution and circulation operation, and the ad sales take care of themselves. On the other hand, publications that struggle with these two essential elements have to be much more aggressive in their sales approach.

Dom Serafini, a former international editor of TV/Radio Age, created VideoAge with a unique formula: The key companies in the TV business upfronted the money in exchange for ad pages. Among the first 20 supporting companies were: MGM, MIFED, Rusconi Editori, CBN (Pat Robertson), Canale 5 (Silvio Berlusconi), ABC TV stations, Eastman Kodak and Brazil’s Globo TV.

In early 1983 VideoAge introduced, at NATPE in Las Vegas, the industry’s first trade show daily (subsequently branded as The TV Executive) by using Polaroid pictures for the photo-page. This was an era without one-hour photo developing, without easily available fax machines and, in lieu of yet unfamiliar cell phones, bulky walkie-talkies and pagers were used. The now popular yellow VideoAge T-shirts were then worn as a way to identify reporters on the trade floor.

Among the first companies to support VideoAge’s dailies were: Enter-Tel, France’s TF1 and Telepictures. Today, the concept of dailies has been rendered more valuable by online services, which, in the hectic market schedules, are limited to e-mail checking, while trade news is more convenient in the printed format.

But this doesn’t mean that VideoAge neglected the Web. Indeed, it was one of the first trades to enter online services in 1997, first with its English site (www.VideoAge.org), followed by the Spanish-language site (www.VideoAgeLatino.com) and its Italian-language version (www.VideoAge.it). Today, VideoAge Online serves the industry with its daily E-Beat, e-mail press release round-up and its weekly Paper Clips (e-mail based press sampling service).

And VideoAge is still at the forefront of new technological initiatives. Starting in October 2006, advertisers will be able to run 3-minute audiovisual promo on a DVD that will be distributed with the print version, and placed as a streaming media video clip on VideoAge’s website.

In its 25 years, VideoAge has served the Baby Boomers, Generation X and now is pleased to serve the flip-flop crowd and its offsprings. But, being a creature of the ‘80s, VideoAge doesn’t find redeeming values in vertical integration, consolidation, monopolies, cartels, deregulation, and dominant positions. VideoAge loves the film and television industries, and values competition, fairness, opportunities for all, innovation and equal playing fields.

What the future holds for VideoAge is hard to predict, but it is determined to continuing to serve the industry with its biting editorials and aggressive distribution.



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Click To Enlarge

April 2008
VOL. 28 No. 2

Read and Listen to Selected Articles, News and Special Features from our current issue!

Click to enlarge and view the current issue in its entirety


MIP-TV Product Listings

Water Cooler

Click here for this week’s feature


Welcome to the Water Cooler, the coolest weekly news report in the business. Each week, VideoAge’s intrepid reporters will tackle a topic of interest to the industry. We want to compete with VideoAge’s challenging “My 2˘” editorials, so expect “frank and direct” reporting. Our goal isn’t to report first, but to report best. The Water Cooler doesn’t just generate questions, it gives answers. To access this weekly service, simply click here.


To VideoAge’s site. The first thing that you’ll notice is that, with a simple search, you have access to the full spectrum of our industry: From A (as in Advertising) to Z (as in TV Poland executive Zak).

To us at VideoAge, television is more than an industry; it is a universe of stars (vice-presidents) superstars (CEOs) and quasars (chairmen) from the world of politics, regulations, sociology, psychology, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, piracy, new technology, etc., including the good ’ole days.

VideoAge makes complex new technological topics digestible to non-geeks and rich technophobes.

VideoAge offers its 2˘ worth of editorials and book reviews, but the latter is available only on hard copy because we don’t want to sound too intellectual. After all, VideoAge has been the bread and butter (sans cholesterol) of international television since 1981. In 1982, VideoAge even introduced the concept of dailies at TV and film markets, much to the chagrin of its competitors, such as Variety and The Hollywood Reporter.

VideoAge’s hard-biting editorial has been known, at times, to lose advertisers, but not their admiration. Indeed VideoAge is a pure editorial vehicle to the point of not having an ad sales staff; only editorial people. In effect, companies call in to buy advertising space in VideoAge, because of its editorial, Dailies and its aggressive blanket distribution. VideoAge doesn’t find redeeming values in vertical integration, consolidation, monopolies, cartels, deregulation, and dominant positions. VideoAge loves the film and television industries, and values competition, fairness, opportunities for all, innovation and equal playing fields.

All of this has been available to all on the Web at the click of a mouse since 1997. Thank you for your continued patronage.

Dom Serafini

April 12, 2008







© 2008 Video Age International



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